Bryce Martinez (18) from Pennsylvania is mounting a legal challenge against major food companies, alleging that their ultra-processed foods (UPFs) led to his development of Type 2 diabetes and fatty liver disease at the age of 16.
The 11 firms listed in the lawsuit are Kraft Heinz, Mondelez, Coca-Cola, Post Holdings, PepsiCo, General Mills, Nestle’s (US), WK Kellogg, Mars, Kellanova and Conagra.
UPFs have undergone multiple processing steps and often contain additives, preservatives and artificial ingredients. These UPFs have become staples in many households. Examples of UPFs are prepackaged soups, many breakfast cereals, sauces, frozen pizza, ready-to-eat meals, hot dogs, sausages, sodas, ice cream and store-bought cookies, cakes, candies and doughnuts.
Martinez’s legal team contends that the big food corporations have deliberately engineered their products to trigger addictive responses. His lawyers at Morgan & Morgan, a major US law firm, says the case is unprecedented and includes claims for conspiracy, negligence, fraudulent misrepresentation and unfair business practices.
Martinez had regularly consumed popular UPFs throughout his childhood. The lawsuit challenges the food industry’s argument that consumers have free choice in their dietary decisions. It argues that the notion of free choice is compromised by aggressive marketing tactics, especially aimed at children, and the addictive nature of these products.
Read more: The Glaring Hypocrisy and Embedded Deceptions of the Global Food Giants
