YouTube has rolled out a verification scheme for medical workers in the UK due to the rise of people accessing health information online in the country.
YouTube is now handing out a mark of authenticity to UK doctors, nurses, psychologists, health practitioners, or organisations who have to pass a stringent verification process.
The tech giant partners’ say this is to differentiate content from “doubtful provenance,” but critics fear this will only further entrench pharmaceutical industry-approved information on the site.
Health creators submitting their accounts have to go through a multi-stepped verification process that works in partnership with the Academy of Medical Royal Colleges and the NHS.
They also will have their past videos scrutinised and will not receive verification if previous videos uploaded to YouTube have been flagged with any “medical misinformation.”
Read more: YouTube Starts to Verify Health Care Workers in the UK
