Warner Music has signed the first ever record deal with a virtual pop star in what is a potentially seismic moment in the industry — but is facing a backlash online for ‘sexualising a child-like body’ in the avatar’s ‘creepy’ debut music video.
Noonoouri was created in 2018 as an 18-year-old metaverse avatar, before going on to star in fashion campaigns for Dior, Balenciaga and Valentino.
The digital influencer has so far amassed more than 400,000 followers on Instagram and is now set to release her first single Dominoes, which has already had more than 60,000 views on YouTube.
It did not hit the right note with most pop fans, however, as they took to social media to slam Warner’s ‘disgusting’ decision to create ‘pedo clickbait’ with a music video that features Noonoouri wearing Kim Kardashian‘s shapewear brand Skims.
One X user wrote ‘Why….is it a child?’, while another said: ‘Just when I thought they couldn’t sink lower.’
