American cattlemen are readying for a fight to protect the definition of the word meat from producers of synthetic cellular-based beef alternatives.
“It’s a red line. It isn’t right that these factory-made products should be able to market and sell their products off the backs of the cattleman,” Justin Tupper, President of the United States Cattlemen’s Association, told The Epoch Times.
“We are talking about chemical-laced cell-cultured products that can in some ways simulate meat, but they aren’t meat, and the American consumer needs to understand that,” added Mr. Tupper.
Last year, the USDA gave two producers the green light to start producing and selling their lab-grown chicken-like products in the United States.
While a decision over the labeling of the product has yet to be announced, the cattle industry plans on being aggressively proactive in both discussions with the USDA and, if needed, litigation after having learned a valuable lesson from the dairy farmers.
“The milk industry really dropped the ball,” said Mr. Tupper. “They never believed that anyone would think that almond milk was actual milk, so they brushed it off at the time. Now there are hundreds of items with milk in the name but with no milk in the product, and it has really hurt the entire dairy industry.”