Dr Martens — once the footwear of choice for skinheads and punks — has become the latest company to be engulfed in a woke storm after promoting boots that appear to endorse transgender surgery.
The shoemaker gave away a pair of custom rainbow-colored boots that featured a painting of a topless individual with scars under their breasts — a hallmark of breast removal surgery — as part of a promotional stunt.
The LGBTQ+ friendly boots — designed by a self-described ‘queer illustrator’ — were advertised on the company’s Instagram account and website last week, sparking a furious debate among its customers and social media users.
Some accused Dr Martens of ‘cashing in on the mutilation’ of women and urged a boycott of the company, while others praised the firm for standing up for minorities.
The controversy has echoes of the fallout from Bud Light’s decision to partner with controversial transgender TikToker influencer Dylan Mulvaney.
