Cops were briefly called to Twitter‘s San Francisco HQ after a worker began tearing down letters from the building’s iconic sign a day after Elon Musk rebranded the platform to ‘X’.
Police responded to a ‘possible unpermitted street closure’ outside the building on Monday afternoon after a man on a cherry picker was seen removing pieces of the company’s sign – but later said no crime had been committed.
As of 2.30pm work appeared to have halted for unrelated reasons and on one face of the sign all that remained were the letters ‘er’ and a bird.
San Francisco Police Department officers suggested the work had been authorized by Twitter but not been properly communicated with building security. Police told DailyMail.com in a statement that it was not a police matter and directed any further questions to Twitter.
Crowds gathered and took photos of the sign’s dismantlement, which may mark the elimination of an internet brand that for nearly a decade and a half changed the way people around the world communicated.
Inside the building, Musk also started renaming conference rooms to incorporate the letter X, using names such as ‘eXposure,’ ‘eXult’ and ‘s3Xy,’ according to photos seen by The New York Times.
The alteration to the company’s Market Street signage comes around a day after Twitter owner Elon Musk announced he was totally rebranding the platform he bought last year and doing away with its bird logo.
Late on Sunday night the letter X was projected onto the building and shortly after traffic to the website X.com was being rerouted Twitter’s own website, from which the iconic blue bird logo was subsequently removed.
‘At approximately 12:39 P.M. officers assigned to Tenderloin Station responded to the area of 10th and Market Street regarding a report of a possible unpermitted street closure,’ a San Francisco Police Department spokesperson said in a statement to DailyMail.com.
‘Through their investigation officers were able to determine that no crime was committed, and this incident was not a police matter,’ they added.
