Passport . . . check. Phone . . . check. Wallet . . . check. Clothes . . . don’t need ’em.
This is what Japan Airlines is offering to overseas travelers who are heading to Tokyo. The carrier has just begun a yearlong trial to encourage its passengers to rent clothing at affordable prices (which they will receive at their destination), rather than tow their threads along with them. The aim of the rental model is to help reduce carbon emissions, as well as generate a more circular economy by reusing clothes, though the exact impact remains to be seen.
Starting this week until the end of August 2024, passengers flying internationally to Tokyo will have the opportunity to pick out attire to rent via a digital service called Any Wear, Anywhere created by Japan Airlines and Sumitomo Corp., a global business group that operates in 66 countries.
Up to a month before embarking on a trip, passengers can browse the virtual racks on the app, selecting from collections of a few tops and pants for each season, categorized by gender, size, and occasion, from casual to dressy. Collections range from $28 to $49. Travelers will still need to bring their own socks and underwear.
