Cosmetics giant Maybelline has been slammed for using men, some with full beards, to promote its new product lines.
The brand had makeup artist Ryan Vita, a ‘Maybelline Partner’, promote a new lipstick in two promotional videos shared to its Instagram page.
In another post last week, makeup artist Zak Taylor was also used to promote a new summer product the brand had launched.
The move immediately sparked an avalanche of comments from social media users who slammed the brand for using men.
n his promotional video, Vita can be seen applying a bright pink lipstick as part of an Amazon Prime Day advert.
The company captioned its post by tagging Vita, who has 49,000 followers on his Instagram page, and used the hashtag #maybellinepartner.
In a similar post, Taylor is seen applying make up to his face, neck and ears using a 4-in-1 makeup applier.