15 Reasons Why Mass Media Employees Act Like Propagandists

If you watch Western news media with a critical eye you eventually notice how their reporting consistently aligns with the interests of the US-centralized empire, in almost the same way you’d expect them to if they were government-run propaganda outlets.

The New York Times has reliably supported every war the US has waged. Western mass media focus overwhelmingly on foreign protests against governments the United States dislikes while paying far less attention to widespread protests against US-aligned governments. The only time Trump was universally showered with praise by the mass media was when he bombed Syria, while the only time Biden has been universally slammed by the mass media was when he withdrew from Afghanistan. US media did such a good job deceitfully marrying Saddam Hussein to the September 11 attacks in the minds of the public in the lead-up to the invasion of Iraq that seven in ten Americans still believed he was connected to 9/11 months after the war began.

That this extreme bias occurs is self-evident and indisputable to anyone who pays attention, but why and how it happens is harder to see. The uniformity is so complete and so consistent that when people first begin noticing these patterns it’s common for them to assume the media must be controlled by a small, centralized authority much like the state media of more openly authoritarian governments. But if you actually dig into the reasons why the media act the way they act, that isn’t really what you find.

Instead, what you find is a much larger, much less centralized network of factors which tips the scales of media coverage to the advantage of the US empire and the forces which benefit from it. Some of it is indeed conspiratorial in nature and happens in secret, but most of it is essentially out in the open.

Here are 15 of those factors.

1. Media ownership.

The most obvious point of influence in the mass media is the fact that such outlets tend to be owned and controlled by plutocrats whose wealth and power are built upon the status quo they benefit from. Jeff Bezos owns the Washington Post, which he bought in 2013 from the also-immensely-wealthy Graham family. The New York Times has been run by the same family for over a century. Rupert Murdoch owns a vast international media empire whose success is largely owed to the US government agencies with whom he is closely intertwined. Owning media has in and of itself historically been an investment that can generate immense wealth — “like having a license to print your own money” as Canadian television magnate Roy Thomson once put it.

Does this mean that wealthy media owners are standing over their employees and telling them what to report from day to day? No. But it does mean they control who will run their outlet, which means they control who will be doing the hiring of its executives and editors, who control the hiring of everyone else at the outlet. Rupert Murdoch never stood in the newsroom announcing the talking points and war propaganda for the day, but you’ve got a snowball’s chance in hell of securing a job with the Murdoch press if you’re a flag-burning anti-imperialist.

Which takes us to another related point:

2. “If you believed something different, you wouldn’t be sitting where you’re sitting.”