Elon Musk named Linda Yaccarino CEO of his social media company on Friday, tasking the career media executive with running business operations at Twitter. Who is she? What’s her background? And why has her appointment gotten many netizens and Musk supporters riled up? Veteran media executive Linda Yaccarino stepped down from her job as head of advertising at US media giant NBCUniversal on Friday to accept the job of chief executive officer of Twitter, a move announced via tweet by Elon Musk.
Yaccarino’s LinkedIn profile states that she has been chairwoman of the World Economic Forum’s (WEF) task force on the future of work since 2019. She has also presided over the President’s Council on Sports Fitness and Nutrition, and pushed a $50 million media Covid-19 vaccination drive through the Ad Council – a long-operating US government cutout posing as a non-profit, in 2020.
Read more: You Musk Be Joking! Who is ‘Woke’, WEF-Linked Exec Hired to Run Twitter?
