Musk’s X factor: Twitter could soon be rebranded after Elon’s favorite letter, that is also his nickname for his son, the name of a Tesla model and his rocket to get to Mars – as well as a mysterious website domain he owns

Elon Musk has confirmed his plans to transform Twitter into ‘X, the everything app’ – continuing his love affair with the letter.

He made the announcement as he appointed former NBCUniversal advertising chief Linda Yaccarino as Twitter CEO – and said she would help ‘transform this platform into X, the everything app.’

The billionaire has spoken previously about his ‘fondness for the letter X’ – and his use of the letter ranges from the Tesla Model X to the nickname he’s given to his first child with Grimes.

Musk hopes that the X app will become a ‘platform that is so useful that you find it is essential to conduct your life’. He also established the company X Corp in March 2023, which is now the parent company of Twitter.

This is the history of his relationship with X.

Musk launched X.com, an online bank, in California in 1999. It was one of the first platforms of its kind.

The company went on to become Paypal.

In 2017, Musk bought the X.com domain back from Paypal and tweeted: ‘Thanks PayPal for allowing me to buy back X.com! No plans right now, but it has great sentimental value to me.’

Visiting the site simply display an ‘x’ in the top left corner of the screen. But Musk’s big plans for Twitter suggest he could use the domain for his app of the future.

SpaceX

Musk is also the founder and CEO of SpaceX, which is formally known as Space Exploration Technologies Corporation.

He founded the company in 2002 and it recently launched its $3 billion – a test flight which was deemed a great success even after it burst into a spectacular ball of flames.

SpaceX and even NASA all hailed the mammoth new rocket’s maiden flight as ‘exciting’ and a success. Musk was particularly buoyant in the aftermath — vowing to launch again ‘in a few months’.