Elon Musk has reportedly chosen Linda Yaccarino, a seasoned media executive, World Economic Forum chairperson, and coronavirus vaccination campaign creator, to lead Twitter hoping to bring stability to the platform that has been recently characterized by turbulence and controversy.
The Wall Street Journal reports that Elon Musk has chosen Linda Yaccarino, a seasoned advertising executive with a history at NBC Universal, the World Economic Forum (WEF), and Covid-19 vaccination campaigns, to succeed him as the CEO of Twitter.
Elon Musk announced his decision to step down as CEO of the social media platform, reportedly choosing to hand the helm to Linda Yaccarino, in a move that signifies a significant change in leadership at Twitter. Yaccarino, an advertising executive at NBC Universal, is known for leading effective media campaigns and participating in international forums on important topics.
“Excited to announce that I’ve hired a new CEO for X/Twitter,” Musk posted Thursday. “She will be starting in ~6 weeks!”
Yaccarino has had a remarkable amount of success during his time as chairman of Global Advertising and Partnerships at NBC Universal. She oversaw strategies that led to over $100 billion in ad sales and was instrumental in the network’s streaming service Peacock’s launch. It is likely that Musk is hoping she can fix Twitter’s massive loss of advertising revenue during his tenure.
She also chaired the taskforce on the future of work at the WEF, where she contributed to discussions and policies that shaped the global employment landscape in the wake of rapid technological advancements. Although conservatives are concerned about her WEF ties, others point to her appointment by President Donald Trump to serve a two-year term on his council of Sports Fitness and Nutrition in 2018.
Her work encompasses social causes as well. Yaccarino frequently collaborated with the government, most notably when she served as the Ad Council’s chair and collaborated with organizations, the White House, and even Pope Francis to develop a coronavirus vaccination campaign.
Conservatives are already hard at work researching the potential CEO to determine how she may impact Musk’s promise of free speech on Twitter.
Meet Linda Yaccarino, the new CEO of Twitter.
In 2020 interview, Yaccarino praised Jeff Shell and Brian Roberts, her bosses for taking the right steps to “fight social justice and equality”. Also, Yaccarino commended her company’s progress of hiring “50% of women and 50% people… pic.twitter.com/u73vrpnEmA
— I Meme Therefore I Am 🇺🇸 (@ImMeme0) May 12, 2023
‘Neo-liberal, wokeist’: Twitter’s possible CEO Linda Yaccarino faces heat for WEF link
Twitter’s current CEO Elon Musk is ready to step down to make way for a new executive. In a tweet, he confirmed that Twitter will get a new CEO in six weeks. However, we did not get a name out of him. A new report suggests that NBC Universal’s ad and sales chief Linda Yaccarino will be taking up the mantle of chief Twit. Neither Musk nor Yaccarino have confirmed the deal but Twitter doesn’t want to wait for any official statement. Multiple Twitter users pointed out Yaccarino’s proximity with WEF and raised it as a serious concern, going as far as calling her a ‘neo-liberal wokeist’.
Apart from being the chairman of global advertising and partnerships at NBCU, Yaccarino is the Chairman of the WEF’s Taskforce on Future of Work and sits on the WEF’s Media, Entertainment and Culture Industry Governors Steering Committee. This has turned out to be one of the biggest bones of contention.
One tweet called out the situation saying, “Elon Musk’s potential hire for Twitter’s new CEO is already being attacked as a neoliberal wokeist because she is a world economic forum board member and writes the occasional tweet opposing bigotry, but her twitter follows and replies would seem to indicate she’s an alt-lightist.”
elon musk’s potential hire for twitter’s new CEO is already being attacked as a neoliberal wokeist because she is a world economic forum board member and writes the occasional tweet opposing bigotry, but her twitter follows and replies would seem to indicate she’s an alt-lightist
— Jewish Worker (@JewishWorker) May 12, 2023
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