A conservative group is offering a new service that texts “Woke Alerts” straight to the phones of grocery shoppers who want to know which brands are accused of taking political positions that are offensive to the right.
Why it matters: The plan marks an escalation by deep-pocketed conservatives to hit corporations where it hurts — their bottom line.
- The strategy by Consumers’ Research — which isn’t affiliated with Consumer Reports — also represents an attempt to coordinate potential boycotts, seizing on the outrage some consumers may feel about a brand.
- Conservative musicians such as Kid Rock and Travis Tritt have lashed out at Bud Light and Anheuser-Busch after the brewer partnered with Dylan Mulvaney, a transgender activist and popular TikToker.
Read more: Woke Alerts have officially launched: now you can be the first to know when companies cave to the woke agenda