Nike today doubled down on using a transgender influencer to promote its female clothes, telling customers calling for a boycott to ‘be kind and inclusive’.
The firm’s tone-deaf response came amid women’s concerns over Dylan Mulvaney, who identifies as female but has not had reassignment surgery.
Mulvaney – who uses the pronouns she or they – was seen in paid social media content dancing in a Nike sports bra and leggings.
It sparked furious calls for a boycott, with Olympic swimmer Sharron Davies leading calls and customers deluging the company with complaints.
Today Nike issued its first response online, declaring it would delete comments it did not judge to be in a spirit of diversity or inclusivity.
It insisted: ‘You are an essential component to the success of your community.
