Nike was accused of mocking women after it was revealed that transgender-identified biological male Dylan Mulvaney had entered into a sponsorship agreement to promote leggings and sports bras.
Mulvaney posted a video of himself prancing about in the clothing to Instagram as part of the lucrative sponsorship deal.
“Home for a moment and leaning into cozy workout wear life with @nikewomen ‘s newest Zenvy leggings and Alate bra! They’re so comfortable and buttery soft, perfect for workouts and everyday wear! #feelyourall #teamnike #nikepartner,” wrote Mulvaney.
Meet NIKE WOMEN’S Newest Ambassador…a biological man.
Dylan Mulvaney is now being paid 💰by Nike Women to promote sports bras- even though he’s a man!
Another day, another company slapping all women in the face by mocking them and paying a man to take their place! #nike… pic.twitter.com/XK33HJYo63
— Oli London (@OliLondonTV) April 5, 2023
“Another day, another company slapping all women in the face by mocking them and paying a man to take their place!” commented Oli London.
Numerous others called for a boycott of the company, seemingly unaware that their reaction to the farce is what Nike is banking on to generate millions of dollars in free advertising.
Read More: Nike Accused of Mocking Women After Sponsoring Transgender Activist to Promote Sports Bra