NewsGuard is a self-appointed misinformation watchdog. It seems to be just one more way Americans are not allowed to think for themselves. Co-CEOs Steven Brill and Gordon Crovitz claim it is the “librarian for the internet.” Set up specifically to rate online journalistic integrity, Brill states NewsGuard provides services that “explain to people something about the reliability and trustworthiness and background of those who are feeding them the news.” Eric Effron is the organization’s Editorial Director.
Brill is a Yale graduate and lawyer who has authored multiple best-selling books and was, among other things, CEO of Verified Identity Pass, Inc., the first U.S. biometric Voluntary Credentialing Program that went bankrupt in 2009. It was the parent company of CLEAR which went back online in 2010 and then went public in 2021.
According to MintPressNews, “Crovitz held a number of positions at Dow Jones and the Wall Street Journal, eventually becoming executive vice president of the former and the publisher of the latter before both were sold to Rupert Murdoch’s News Corp in 2007. He is also a board member of Business Insider, which has received over $30 million from Washington Post owner Jeff Bezos in recent years.”
Crovitz’s alliances might account for the organization’s favorable 100 ratings for WSJ and the Washington Post. He is also a contributor “to books published by the American Enterprise Institute and Heritage Foundation,” which are also favorably rated by NewsGuard.
Notable NewsGuard Partnerships
NewsGuard has partnered with Microsoft, Pfizer, the Department of Defense with a 2021 $749,387 one-year contract, the American Federation of Teachers (AFT), and the WHO using NewsGuard’s trademark “new Misinformation Fingerprints” analyst and AI cataloging tool. NewsGuard’s other products include NewsGuard, HealthGuard, and BrandGuard—which help marketers concerned about their brand safety.
Hi @zbfishman. My assistant passed along your email so wanted to go on the record for you and Newsguard as requested…
“Who on the government instructs your policies? And where do you get your funding? Your mafia tactics won’t work on me. Print that. It’s on the record. 💩🤡.” pic.twitter.com/Fk5eEfaWEA
— Dave Rubin (@RubinReport) February 13, 2023
NewsGuard mentions its partnership with the WHO in August 2020 and discusses its Misinformation Fingerprints cataloging tool. The tool is essentially a database with a “unique identifier for each hoax that, when combined with the platforms’ machine learning tools, will allow platforms to identify each hoax across the entirety of their platforms.” NewsGuard describes Misinformation Fingerprints as an “extraction and cataloging” tool. It provides “data seeds for existing AI/Social Listening tools to trace false claims across the internet and social media or can be used by human analysts to understand mis- and disinformation risks.”