Meta is rolling a new paid verification subscription service called Meta Verified, CEO Mark Zuckerberg announced on Sunday.
Coming soon, for $11.99/month on web and $14.99/month on iOs, users on Instagram and Facebook will be able to pay to become verified users, which will entail, among other things, a blue verification badge.
The service will first be introduced in New Zealand and Australia this year, and will be available in other nations ‘soon,’ according to Zuckerberg.
This new feature is about increasing authenticity and security across our services.’
The company has previously granted verification to notable figures including celebrities, business leaders, journalists, politicians and athletes.
Meta said those with pre-existing verification badges will not see their status or options change in the new era of subscription verification.
The new verification system looks a lot like Elon Musk’s Twitter Blue service, which was rolled out in December after an initially delayed launch.
Twitter’s blue check mark subscription costs users eight dollars per month.