A deepfake video shows Joe Rogan promoting a product on one of his podcasts
Rogan’s guest Andrew Huberman shared on Twitter that that video is a fake
Joe Rogan is known to read a few sponsored ads at the beginning of his podcast, but a video of him promoting a libido booster for men is a deepfake – and people fear this is the start of new scams and a wave of misinformation.
The ‘eerily real’ clip shows Rogan discussing the brand Alpha Grind with guest Professor Andrew D. Huberman on The Joe Rogan Experience podcast, stating the product is all over TikTok and is available for purchase on Amazon.
The 28-second video does look realistic, but some segments reveal it was created by artificial intelligence – some commentary jumps instead of naturally flowing.
Huberman responded to the video on Twitter, saying: ‘They created a false conversation. We never had. We were talking about something very different.’
The deepfake has sparked an uproar on Twitter, with many users noting that it is illegal to recreate someone with artificial intelligence to promote a product.
Read more: AI Joe Rogan promotes libido booster for men in ‘illegal’ deepfake video – sparking fears of how technology will create new scams and misinformation