The unlikely culture wars champion released “What Happened?” on Friday, in which he rails against diversity, gender identity labels and pronouns.
Howard Brown, who won fame by appearing in Halifax adverts over the years, warned against “lecturing people about politics”.
In the protest song, written and produced by comedian Dominic Frisby, he says: “I feel I must speak out, I need to know what all this madness is about”.
The lyrics are critical of gender identity labels, asking “is there a new pronoun every day?”, and “why do you hector me with your identity?”
The music video points to a name badge with the pronouns “ze/zir” and cuts to a clip of an “unconscious bias training” sign on an office table.
Read more: Halifax Howard comes out against ‘woke’ pronoun badges
