Blogging is a dream activity for numerous people worldwide: many would like to work from anywhere in the world, do what they love and share knowledge with followers. However, even despite the demand and popularity of blogging, a considerable number of users are still afraid of trying themselves in this industry.
You may think that all interesting niches are already occupied or simply be afraid to start. Grab some really practical life hacks that could be helpful when beginning a blogging career!
Choose the Right Niche
Of course, the competition is intense, and it is becoming more and more challenging to stand out from the crowd. However, highly specialized expert blogs are gaining the most popularity, so choose an exciting topic you know well before you start writing. You should not write about everything at once – find what you really have a soul for. Of course, you can expand the range of topics as your blog starts to grow, but at first, it’s better to stick to the rule of “less content and focus on quality.”
Pick the Themes Users Search For
The biggest part of website traffic comes from search engines, so it’s important to consider readers’ demands. Find a high-quality tool for analyzing the existing texts and their popularity and keywords other writers use. Even though it seems it’s enough to come up with useful texts, content marketing is one of the key factors for a blog’s success.
Even though this tip remains abstract, some unusual examples may help you to get the idea better. The most useful recommendation is to check some local blogs. When you’re trying to find the muse, even the most deniable sites may work great. Consider checking out the best casino in Canada or visit a fish shop’s site directly. Your reader may search for something relevant that only these specific businesses propose.
Introduce a Bonus System for Attracting Followers
Even though that might seem strange since everybody would like to attract users via content rather than gifts, this might be a great solution at first. For example, just as online casinos offer free spins or other deals, you can think over the rewards for your followers. This system works perfectly on Instagram or other social media: bloggers often offer users to participate in the prize draws for a subscription or profile activity. Everyone can arrange such contests, regardless of what blog you are running.
Just think about what might be interesting for your followers: it does not have to be a physical gift. The prize could be a ticket to a basketball game, access to a cooking class, or even an offer to spend a day with a blogger. Of course, such an event will require investments since you will need to purchase a bonus at your own costs. On the other hand, high-quality blog promotion without investment is almost impossible, so you need to be prepared for additional expenses.
Analyze the Competitors and “Steal” the Juiciest Topics
Creating a successful content marketing strategy is essential for every blogger, so provide a thorough analysis. Even though it seems that writing engaging, high-quality texts is enough, it’s important to analyze the competitors, find gaps in their activities, and provide even better results. You should consider the following factors:
- Publication frequency
- All platforms used by competitors
- Quality of content: texts, visual effects
- Audience involvement
- The most demanded and popular themes
It’s also critical to find the industry leaders and analyze their pros and cons. This kind of analysis will help you with positioning your own brand since you can come up with something that your competitors lack.
Be Worthy of Being Spread
It is always nice when others link your content, thus recognizing you as an opinion leader. However, it’s not so easy to achieve since it’s crucial to show the expertise and uniqueness of your texts. The best way to do this is to ask yourself the following questions:
- Is the written text unique?
- Have I even seen similar thoughts in publications?
- Would people get the information they could cite and refer to?
- Would the topic be relevant and discussed by the audience?
- Is it worth followers’ attention, and would they share the text with others?
If you can confidently answer “yes” to most of the questions, feel free to publish content in your blog. Of course, this is not a 100% guarantee of success, as you cannot predict how your readers will react. But it’s better to try and find out for sure!
Provide Laconic but Informative Content
Many users often avoid long texts – some do not have enough time, while others are just too lazy. Therefore, you need to interest the reader as much as possible with a small amount of interesting content. Come up with a captivating title and intro so that readers can see why they should pay attention to you.
In addition, remember that content is not only bright and engaging texts but also visuals. Make sure the blog is easy to read and add high-quality pictures and exciting videos. Their use not only attracts the reader’s attention but also helps them to perceive the written text better. In addition, it is worth showing your knowledge of the chosen topic from the first lines. Remember that no one knows you, and your main task is to gain the readers’ trust.
It’s worth noting that experts in the sphere recommend writing daily, even if you are not planning to share any content. Improving skills is essential since people will wait for even more professional content with your blog development.
Learn the SEO Basics & Use It in Your Blog
Even though numerous people state that SEO is dead, this is far from the case. And it still remains one of the most influential and widely spread digital marketing tools. it is important to optimize your texts for search engine queries to engage more followers. As a rule, using more of the main keywords in your chosen topic will be necessary. However, this is not difficult: if you are an expert in your niche, your brain will automatically generate the right content. Try now, and you will see that it really works!
Properly Organize Your Content
Of course, it may seem that bloggers’ publications entirely depend on their mood and inspiration, but this is not true. Most successful people in this niche follow clear content plans that take a lot of time to create. Long-term planning is vital in any business, and blogging is no exception. For instance, post timing is essential to involve the maximum number of readers. Moreover, it’s a great way to proceed with content diversity: if you write several typical texts in a row, users won’t read them.
Try Writing Guest Posts for Other Blogs
Even though you might not be inspired by the idea of writing for third-party platforms, it is usually a great way to make your name recognizable and get a base of regular readers. You can post articles with a link to your resource. It will definitely build an audience and motivate users to visit your blog. In addition, exactly the people who are interested in your niche and who will be looking forward to the subsequent publications will come to you.
Communicate with Other Bloggers
It’s always hard to do something on your own, so why not find some like-minded people that share the same interests? There are tons of communities that allow you to make friends with other people in your niche, which has many benefits:
- more experienced bloggers can share their experiences and give newbies useful tips
- they can share their insights and secrets of online promotion
- you can post each other’s content to engage more users
Overall, this method is excellent for getting acquainted with new people, not only from a business point of view. You can find new friends and develop together, sharing tips and content and making your blogs more popular and beneficial. Making useful contacts is important in any business, so be sure to research the niche and try to make friends.
Provide the Possibility of Leaving Feedback
Of course, it’s easy if you have a blog on Instagram – it’s easy to learn the audience’s opinions when reading comments. However, what about informative blogs on websites? Don’t forget to leave a field where readers can leave feedback or write comments. Remember that no one is immune from negative reviews and hate since it’s impossible to please everyone. However, this is a great way to determine what readers think of your content. Do not be afraid to hear criticism, as it will help you correct mistakes and make your blog more useful in the future.
Stay Motivated Despite Failures
Of course, everyone wants to achieve immediate success, but only a few achieve it quickly. Like any other job, blogging is hard work that requires both financial and intangible resources. And the main rule is not to give up and believe in yourself. If you decide to start your own blog, don’t stop and work on yourself. Work on the content quality, develop yourself, read more, or even find special courses to strengthen your skills. As Steve Jobs said, “Stay Hungry, Stay Foolish”, and everything will definitely work!