Kanye West could lose his billionaire status after being dropped by Adidas amid growing backlash over his anti-Semitic rant – as GAP tear down his Yeezy products from their stores.
The rapper’s $220million annual deal with the German sports brand, which is worth $1.5billion in total, has been terminated after his controversial behaviour.
According to Forbes, West, 45, is set to lose his billionaire status after cutting ties with the sportswear giant – and is currently worth $2billion.
The father-of-four’s wealth could plummet to below $1billion after the termination with the brand, which comes after several other lucrative deals have been dropped.
Adidas announced that they would be terminating their partnership in a statement, with the sportswear maker having put it’s deal with Ye under review.
They claim that they made repeated efforts earlier this month ‘to privately resolve the situation.’
GAP have also condemned West’s comments, saying that they are taking ‘immediate steps’ to remove Yeezy GAP products from their stores and shut down their website.
Universal Music’s Def Jam has also condemned West’s comments, after splitting with the rapper last year.
