Jacinda Ardern, New Zealand’s prime minister, grabbed the global limelight a few years ago, making headlines by stating she wanted to put “kindness” into politics. In 2019, Foreign Policy, a publication closely associated with the Atlantic Council and the US State Department, published the article ‘The Kindness Quotient’, a glowing promotion of Ardern.
The strategic marketing of Ardern in various publications has focused on her likeability, pro-environment stance, compassionate values and collaborative nature. To further appeal to liberal sentiments, she was said to represent everything Trump is not.
Ardern belongs to a set of global leaders who were groomed for their positions through the World Economic Forum (WEF) Young Global Leaders programme. Yes, that WEF – the elitist organisation where hard-nose billionaires and their handmaidens gather to set out policies aligned with powerful business interests.
The charm offensive that Ardern’s promoters undertook was an investment. She delivered on COVID and is now expected to sell more questionable policies to the public.
Arden recently stated at the UN:
As leaders, we are rightly concerned that even the most light-touch approaches to disinformation could be misinterpreted as hostile to values of free speech that we value so highly.
She went on to state:
How do you tackle climate change if people believe it does not exist? How do you ensure the human rights of others are upheld as they are subjected to hateful and dangerous ideology.
She continued by saying speech (that the authorities disagree with) can be a weapon of war.
During COVID, Ardern urged citizens to trust the government and its agencies for all information and stated:
Otherwise, dismiss anything else. We will continue to be your single source of truth.
Throughout that period, in the US, Fauci presented himself as ‘the science’. In New Zealand, Ardern’s government was ‘the truth’. It was similar in countries across the world – different figures but the same approach.
When anyone in power or any institution lays claim to ‘the truth’, history shows we are on a slippery slope to silencing thought and dissent that we disagree with.