Phones4U magnate John Caudwell has vowed to switch off his heating this winter to give Vladimir Putin the biggest kick he can.
The billionaire businessman, 70, insists he will heat up just one room in his home despite having more than enough means to see through the cost of living crisis.
Caudwell says he is happy to feel the pinch on his Staffordshire estate, The Mirror reports.
He said: ‘I know we’re in a fuel crisis and everyone is worried but we should all be using energy less and I’m going to practise what I preach. I’m going to heat one room where we’ll live and 98% of the house will stay cold.
‘Putin’s war is being funded by the fuel industry and anything I can do to make him a few dollars worse off I will.’
Reflecting on his own working-class childhood in Stoke-on-Trent, he said: ‘We used to put warm clothes on. I’m not saying we should all go back to living like that but there are things we can do.’
Caudwell says that consumers can do their bit to hit the Russian regime and help prevent the slaughter of Ukrainian civilians.
Caudwell set up his mobile phones wholesales business in 1987, selling phones primarily to tradesmen – initially making a loss for the first two years of operation.
But gradually, the business gained momentum as the Caudwell Group, which included the network provider Singlepoint.
Read more: I’m sure he’s terrified of your virtue-signalling, mate – ‘I want to hit Putin where it hurts: Phones 4u billionaire founder John Caudwell, 70, and his ex-Olympian wife, 38, BAN heating in their luxurious £10million mansion this winter as they take aim at despot’s coffers amid fuel crisis’. Pass the sick bag