The Pork Pie roundabout is an East Midlands landmark named after a library, but a group of vegan activists want us to call it something else.
Peta has written to the mayor of Leicester, Sir Peter Soulsby, claiming renaming it the Vegan Pie Roundabout would promote a healthier lifestyle.
The animal rights group cites a survey which found a third of people over the age of 18 in the area are obese – rising from under a quarter five years earlier.
Peta claims Vegan Pie Roundabout – the current name of which came from the nearby 1930s Pork Pie Library – is also fitting as it says the term vegan was invented in the city.
Senior campaigns manager for Peta Kate Werner said: ‘This timely name change would inspire healthier food choices that help the environment, celebrate Leicester’s heritage, and prevent animal suffering. This is not a pie-in-the-sky request.
‘Eating a varied plant-based diet has been shown to prevent heart disease, diabetes, abdominal fat, and cancer.
‘Encouraging people to eat plant-based could also help lessen the burden on Leicester’s already overstretched NHS.’
James Aris, a spokesman for rural campaigners the Countryside Alliance, said: ‘Peta is renowned attention seekers, desperate for any publicity they can get. They are best ignored and no politician should take them remotely seriously.’
Critics flooded social media to mock the call, while Sir Peter Soulsby told Metro he was dismissing it as a ‘pie in the sky’ stunt.
Speaking on behalf of the council and the city’s Pork Pie Library, he said today: ‘It’s a funny and quite clever way of drawing attention to themselves and their cause – but there is no way we could change the name people have given to the library and the roundabout next to it.