PBS children’s show Sesame Street has released a public service announcement using its popular Elmo character to promote the experimental mRNA jab to children.
In the PSA, Elmo excitedly compares his single bandaid after receiving his first jab to his father Louie, who has three bandages presumably depicting two jabs and a booster.
“Now daddy has super duper bandages just like Elmo,” the red muppet exclaims, with his father telling him, “You were super duper today getting your COVID vaccine, Elmo.”
“Yeah, there was a little pinch,” Elmo admits, adding, “But it was okay.”
Elmo’s father then has an aside with viewers, claiming he “had a lot of questions about Elmo getting the COVID vaccine.”
“Was it safe? Was it the right decision? I talked to our pediatrician so I could make the right choice. I learned that Elmo getting vaccinated is the best way to keep himself, our friends, neighbors and everyone else healthy and enjoying the things they love.”
The ad is co-sponsored by the American Academy of Pediatrics, which also released a PSA last week telling parents to consult pediatricians about the Covid jab for children.
Predictably, comments on Sesame Street’s YouTube upload of the ad are turned off, however Sesame Street was slammed on Twitter for shamelessly using one of their most popular characters to shill vaccines for children.