A bizarre “human-meat” flavoured burger has won a top award.
The bizarre burger is said to taste exactly like human flesh, despite being completely meat free and vegan friendly.
Its creator, Swedish food company Oumph!, said it had even worked to get the perfect texture of flesh for their cannibalistic creation.
However a spokesperson for the company insisted: “No humans were injured in the development of this product.”
The burger was crafted from soya, mushrooms and wheat protein as well as plant-based fats and “a mysterious spice mix”.
The spokesperson added: “The curious and fearless get a chance to try the world’s first plant-based burger resembling human meat.
“By creating this special edition burger Oumph! wanted to prove that it is possible to produce plant-based products that taste like ‘any meat’ and are exciting to try.”
The super-creepy ad campaign showed a crazed-looking bloodstained butcher clutching the oozing plant-based sandwich.
Read more: Burger ‘that tastes like human flesh’ despite being vegan wins top award