If you’re a small business with limited resources and even more limited access to the ever-coveted Millennial generation, you might ask yourself: “What’s the point?”
But, there’s little to no reason why you shouldn’t invest in your own TikTok and Instagram influencer marketing strategy.
Here’s Why Small Businesses Should Become Influencers for TikTok and Instagram
It’s an Affordable Marketing Effort
TikTok and Instagram Influencer Marketing are not as expensive as traditional advertising.So, it’s a great place for startups to start. It’s also something that you can easily outsource since finding new TikTok followers is best left in the hands of professionals.
You can find an influencer that closely aligns with your brand or product with this type of marketing. You can even work with them for free if you’re willing to create a sponsorship deal.
Influencer marketing is genuinely one of the quickest ways to increase traffic to your website and generate leads.
The Benefits are Clear
You can gain access to an entirely new demographic: Gen Z/Millennials.
There is a growing demand for this type of marketing because it is much more affordable than traditional advertising.
TikTok and Instagram:
Counteract the Competition
The competition is doing it. So, why aren’t you? According to Forbes, almost every business in every industry should have an influencer marketing strategy – whether they know it or not. The truth is that most small businesses aren’t actively recruiting social media influencers, but they should be. Without proper promotion and visibility, many small businesses will never make it past their first few years in business. If you’re struggling to grow your following or trying to build your community on social media platforms, then influencer marketing could be your solution.
Increase Brand Awareness
As a fashion influencer with over 200k followers on Instagram, Twitter, and Facebook.This can build a global online community of people who trust and connect with my content. The most important thing I have learned from this journey is that building a personal brand is more than just how many followers you have. Your brand is the sum of all of your social media platforms, and whether you realize it or not, it’s how you are the one who ultimately decides what your brand represents.
Get Direct Access to Customers
Since many people get their news from TikTok and Instagram influencers, they can easily attract potential customers if they are able to produce unique content that any customer would want to buy.
This is one way to reach out directly to your potential customers and sell your products right away.
It Can Make You Money
Influencers get paid to promote brands, but they only get paid when they post something their followers can relate to. Although being an influencer looks like it is all fun and games, it takes a lot of time and effort to become one.
You must first have a personal social media account, and then you need to build up followers until you have a substantial amount of followers. Once this happens, you can start approaching brands to create sponsored content for them. Once the sponsored posts go live, you must do your best to engage with your followers in order to get them interested in the brands that you are promoting. You must be able to convince your followers that they need the product that you are promoting in order for you to get paid for it.
Influencer Marketing Is Powerful
According to reports, 93% of consumers watch influencer content before making a purchase. That’s why 53% of brands use influencer marketing to connect with their audience.
- Deals & Discounts – This is especially true as it relates to helping small businesses attract and retain Millennial consumers who are more likely to buy from a brand if they know they can get a better deal.
- Easy Incentivizing – Whether your small business is brick-and-mortar or online sales-based, influencer marketing can help you attract new customers in the following ways: discount codes in your content (which are clickable on TikTok) and Instagram story takeovers. Influencer marketing is also an excellent way for businesses to demonstrate presence (active engagement) on social media and incentivize followers to tag their friends in posts.
TikTok is presently the most popular social networking platform available, with 800 million active members and 1.5 billion downloads all around the globe. In addition to Instagram and Facebook, this demographic includes Gen Zers, who you can’t always get to on those platforms. They utilize it since that’s where their target consumers are, and millions more companies use the same
Ease of Use
You may encounter a learning curve whenever you begin using TikTok if you are not used to making videos. Create a personal profile first so you may view other people’s videos and get a sense of how the site operates before you start your company profile. Please make use of the many editing tools and features and discover how simple it is to use. In addition, the “Discover” and “For You” sections make it simple to check what’s popular and get some ideas!
Businesses should utilize TikTok because of its hashtag challenges. A large number of potential customers will see your brand’s films as a result of these engaging contests. To appeal to TikTok’s creative and fun demographics, the company has created a series of challenges that tap into their imagination.
In order for influencer marketing to be successful on TikTok, influencers must have a significant following and engaged audiences. An influencer’s followers will be eager to see the businesses and items they advocate on social media because of the trust they have built up. The use of well-known influencers may significantly boost brand recognition and sales.
You Have Some Creative Freedom
For the most part, the material that appears on TikTok is lighthearted, whimsical, and amusing. Creative and sometimes foolish expressions of human beings are what this is all about. Even in the B2B or SaaS worlds, TikTok can be a powerful tool in promoting your brand and goods.
Authenticity and personal connection are what social media users want the most. If you’re looking to build a long-term relationship with consumers on TikTok, portraying your organization as conversational and straightforward to interact with will make them more comfortable. However, I can promise that your firm has yet to cross the limit of its capacity for fun and lightheartedness.
Get to More People, Much More Faster
TikTok has been downloaded more than 2 billion times in the App Store and Google Play since its release in 2016. In Apple’s iOS App Store, TikTok is now the most popular app, with over 33 million downloads. To put this in perspective: Snapchat, Pinterest, & Twitter have been around for a lot longer.
In 2021, video content will rule the roost, and TikTok will excel at making videos. Because TikTok has a global audience, it’s a great location to get your message out. And, unlike common assumption, the app isn’t only popular among young people.
So, what does it all indicate? One of the reasons for this is that TikTok has a large user base. As a result, you’re much more than likely to know someone who is an active user. You might be losing out on a business opportunity if you don’t get into just a tiny portion of the TikTok audience.
Opportunity for Repurposing Content
Videos on TikTok are limited to 60 seconds in length. In general, they’re concise, adaptable, and valuable for various platforms. It’s worth considering how much more exciting your consumers will find your emails if you include a TikTok video in them.
TikTok videos may be sent to Instagram Stories to communicate a message. You may also use it in presentations and onboarding films, as well as on your website. The more inventive you are, the more points you’ll score when it comes to consumer satisfaction.
You must, however, ensure that your message is consistent across all platforms. The graphics and language you use on TikTok may be perfect for humorous entertainment. Still, if you use them elsewhere or on your company’s website, they may be misleading to your audience.
In-Feed Advertisements are between nine and fifteen seconds long and display between client videos as you go through the “For You” tab. These ads are pretty similar to the ones that you see on Instagram. The most significant aspect is that you may enhance conversions by including various calls to action. Through TikTok, brands may entice customers to buy their goods or services, download their app, or browse their website. TikTok videos may be shared, liked, commented on, followed, and shot inside the same In-Feed Ad.
Brand Takeover Ads
These are the first TikTok adverts that appear when the app is opened. A static or dynamic display, like TopView, might have a more significant visual effect. Unskippable YouTube advertising or bumper ads might be compared to these kinds of adverts. Users can’t like or comment on In-Feed Ads like they can with In-Feed Ads. In order to get the biggest possible audience, we suggest utilizing this format in conjunction with other formats.