Despite an apparent shift in the mainstream narrative to the crisis in Ukraine, the Irish State’s Covid-19 propaganda war rages on. Popular TV shows, like RTE’s diet & fitness series Operation Transformation, are to be found on the frontline of this battle for hearts and minds.
“We need to sing again. We need to be Irish. We need to socialise. We need to be ourselves.”
So said Sarah, professional singer and mother from Ballina, County Tipperary, on the Late Late Show, only a few hours after Taoiseach (Prime Minister) Micheal Martin’s address to the nation and his surprise announcement that most of the Irish State’s Covid-19 restrictions were to be lifted almost immediately.
The Late Late Show, for those of you who may not know, is one of the world’s longest-running talk shows, and has been gracing Irish television screens, courtesy of state broadcaster RTE, every Friday evening since the 1960s.
Sarah’s comments, coming just after she’d performed a rousing showband style rendition of Ike and Tina Turner’s ‘River Deep – Mountain High’, seemed to capture the official (i.e. state-sanctioned) mood of the nation and prompted host Ryan Tubriday to gush “That is good stuff! Congratulations Sarah!”
Read more: Operation Mass Formation