Calls are growing for people to boycott Coca-Cola as they have yet to pull operations out of Russia despite Putin’s invasion of Ukraine entering its twelfth day.
Trends on Twitter including #BoycottCocaCola surfaced over the weekend as it emerged the company, which has 10 bottling plants in Russia, is not making any changes to operations following the outbreak of war in Ukraine.
Dragons’ Den star Deborah Meaden was among the virtual horde of social media users calling for people to boycott the global drinks giant over its inaction.
The distribution company in Russia told Tass – a Russian news agency – that operations were continuing as normal but Coca-Cola has remained silent on the issue.
Three Ukrainian supermarket chains have since announced they are removing Coca-Cola products from their shelves and the company is coming under increased pressure to sever ties with Russia.
Since Moscow ordered forces to invade Ukraine, a number of international brands, including tech firms and fashion labels, have ceased trading in Russia amid a ‘Great Cancellation’ of Vladimir Putin.
This includes firms such as Samsung, PayPal, Mastercard and Visa as well as high street brands such as Zara, Under Armour and Ikea which have all sought to take a stand against the Russian invasion of Ukraine.
In total more than £100 billion of trade ties have already been severed with the increasingly isolated nation, with no sign the ever-largening embargo is set to lose momentum.