Instagram remains one of the most powerful social media platforms in the internet space. With over 1 Billion users around the world, it is no doubt that a social platform is an ideal place where you can pitch for clients.
Even though the number of brands flooding Instagram to generate leads continues to spike each day, not most entrepreneurs have managed to achieve growth through marketing on Instagram. This is attributed to the fact that many entrepreneurs do not understand how to promote products on Instagram.
If you have never used Instagram to promote your products, then it’s high time you try it out to generate more conversions for your products.
In this article, we highlight the best practises that you can roll out to execute a successful marketing campaign for your products on Instagram.
Use audience Specific Hashtags
Using hashtags is an ideal way of helping people to find you on the internet. Aside from targeting the right prospects, using appropriate hashtags makes it easy to reach out to new people who may be interested in your products.
The bottom line is that you should use hashtags that not only describe your business but are widely searched by potential customers.
Some of the tools you can use to find appropriate hashtags include Websta or Iconosquare.You can leverage these tools to come up with an array of hashtags that relate to your business.
Use Instagram filters
While most people take Instagram filters for granted, filters play a critical role in overall interaction. For example, photos with Mayfair filters are likely to generate more likes and comments compared to those that do not have filters.
For effective use of filters, you should first experiment with an array of filters to determine which works best for your brand. In this case you can opt for an Instagram management tool to ascertain which filter is more popular in your community.
Engage With followers
The best way you can achieve maximum visibility with your products is by engaging with your followers. Whether they like, comment or share your product, ensure you respond. That way, you stand a chance to attract the interest of prospective clients who are likely to either share your products within their network or make purchase decisions.
Typically, users who like or follow your account means they are interested in your products. Having said that, you should start following, engaging, and liking their photos.
Collaborate With Influencers
Another effective way you can promote your products on Instagram is by collaborating with influencers. Generally, influencers command a large number of followers that you can leverage to reach out to potential prospects that you may not be able to reach through your account.
In addition to expanding your reach, collaborating with Instagram influencers increases the chances of generating more leads outside your network.
Therefore if you are struggling to get conversions for your products through your Instagram account, it’s high time you consider working with Instagram influencers.
Post During Peak hours
The time factor plays an integral role if you want your posts to get maximum attention. This means your followers are likely to see your posts and take action. In this case, you can use IconoSquare to help you identify the best times you can post based on your previous posting history.
Post Regularly
Ideally, most prospects take time to make purchase decisions. This is dependent on how frequently they interact with your products on the internet space. The more prospects interact with your products the more they are likely to buy.
Therefore you should create a posting routine that keeps customers glued to your posts. In the long run, they are either likely to share your products across their network or recommend your products to their friends.
Targeted Marketing
Just like Facebook, you can leverage Instagram’s targeting features to reach out to the right prospects. This not only increases the chances of getting more conversions but also enables you to reach out to the right audience.
However, targeting the right audience enables you to cut costs of advertising by reaching out to the right prospects. For instance, you may not achieve much if you target a large population that may not need your products.
Boosting Posts
If you have a limited budget and want to expand the reach of your posts, you should consider boosting posts. This will enable you to reach a wide audience that is outside your network.
On the other hand, to get maximum engagement for your posts and increase chances of getting conversions, boosting Instagram posts is an effective way of expanding your network.
Instagram Videos
Instagram comes with great features that you can leverage to promote videos. Today, Instagram videos have become a common content strategy that many brands are now using to pass product or brand information to their target audience.
With Instagram videos, you not only develop a strong connection with the target audience but also communicate product information effectively to the target market. In that regard, if you find it challenging to get conversion through text content then it’s high time you try out Instagram videos to promote your products.
Instagram advertising
Instagram comes with an array of advertising features that you can leverage to market your products. Just like Facebook and other social media platforms, you can run Instagram ads to reach out to a wider audience.
The bottom line is that you should invest resources in creating high-quality advertising content to appeal to the target market. Sharing poorly produced advertising content not only throws the credibility of your brand into question but makes it difficult for prospects to believe that you can be trusted.
You should therefore focus on sharing high-quality content to improve the credibility of your brand and win the trust of potential customers.
Promote Your Podcast
Another effective way of generating interest from potential customers is promoting your podcast on Instagram. Depending on what message you intend to pass through your podcast, you can easily win the interest of your followers if you target the right audience.
However, the success of your podcast will heavily rely on how you package your content. If you are new to podcasts, you can hire an expert to guide you through so that you achieve your intended objective.
Should you fail to share high-quality content then you stand a chance to lose serious followers that may be interested in your products. Whether you intend to share monthly, weekly, or daily podcasts. All this will be determined by your content strategy.
The more you share helpful product information the higher the chances your customers are likely to develop an interest in your products and make purchase decisions.
Conclusion
Whether you are an established brand or just starting with Instagram marketing, you should first think about the quality of content that you intend to share with the target market.
The more credible you look the higher the chances you are likely to attract potential prospects and get conversions. Having said that, promoting products on Instagram requires consistency.
Do not post a single product and wait for a whole month to expect conversions. You have to engage, comment, like, share and interact with your audience to win their trust.
Remember there are millions of brands jostling for customers in the same market segment. In that regard, you should invest time and effort in growing your Instagram account to improve engagement and increase the chances of getting conversions.
