The ability to effectively communicate your brand narrative is critical to your company’s success. When we think of a brand story, we frequently think of a written narrative. That’s a good approach to communicate your narrative, and it’s one you shouldn’t ignore. However, including smart web design services into your brand narrative is a strong strategy for defining and growing your business. Let’s explore the steps on how you can explain your brand to the web development agency.
What is the definition of an initial statement of work?
A high-level overview of a web project is provided by an initial statement of work. It should include information on the audience, target market, and risks, as well as the goals and objectives, budget, deadlines, and timeframes. It should also contain the people who will be working on the project and managing it.
The following is what a good statement of work should include:
- Make the online project’s goals very clear.
- Give a precise cost estimate.
- The project’s estimated timeline and completion date should be highlighted.
- Outline any potential problems (risk assessment)
- Determine who your target audience is and why they are visiting your website.
- What Should a Statement of Work Contain?
Overview of the Project and Information about the Team
The first part of the document provides a chance to provide a high-level overview of the project and a list of important stakeholders. Focus on the following topics in your overview to provide the developers and designers a meaningful introduction to your company and the goals you aim to accomplish with the new site:
Include a short history and background, a description of your product/service offering, important successes, and a breakdown of your staff and departments in your business introduction.
Explain the issue – and, more significantly, how a new site design would aid in its resolution. Perhaps you’d want to increase your consumer base? Or do you want to make your website more interesting? Include any problem you’re dealing with here and describe how the project can assist.
What do you need from your selected web development company in terms of a high-level description of the project requirements? Is it better to revamp the whole site or just a few pages? Set down what’s needed at a high level to provide the developers a clear picture of what you’re looking for in the project.
While your target audience needs its own part in the document, a high-level summary will establish the tone and assist the developers understand your goals.
Following up on the project overview, it’s a good idea to make a list of the stakeholders and their contact information. Include their name, job title, and contact information, as well as any other information that may assist the developers figure out who to contact if they have a problem.
Objectives and Goals
The next stage is to write out your aims and objectives; what do you want to achieve with your website? And what exactly do you want the project’s results to be? This is the most significant area of your website requirements document since it informs the developers of your goals. It may also affect the parts and solutions they use in the end development since they’ll have a better knowledge of your requirements.
Consider the goals you want to accomplish with a site redesign or development. Your project’s objectives should be measurable, precise, and achievable, and should be based on quantifiable data from your current site’s performance.
Here are a few examples of appropriate website needs objectives to include in your document:
- Increase the number of monthly visits by X%.
- Over the following two years, increase sales of a certain product by X percent.
- On a certain service landing page, increase phone inquiries by X%.
- By X date, you’ll have gained 1K new Instagram followers.
- To boost leads by X%, improve the user experience.
Any objectives you establish in the website requirements document must be attainable and quantifiable. Keep in mind that web development typically results in long-term profits rather than rapid victories.
Target Market and Audience
Concept for customer retention and marketing. A businessman makes a statement over a megaphone to a specific audience in order to recruit new customers.
External web developers don’t have a clue who your clients, audience, or target market are. Outlining who your website is targeting is an important step in establishing an effective website requirements document to guarantee goals are accomplished.
A good strategy to get developers on board with what you’re attempting to accomplish with your website construction or makeover is to highlight your target market. Whether you’re establishing a standalone portal for recruiting new employees or targeting potential consumers or clients with a new site, developers will want to know who the targeted audience is to guarantee they fulfill your criteria and satisfy the brief.
You should provide information on what the website should accomplish for your target audience in addition to identifying your target demographic. Perhaps you’d want to enhance the user experience in order to boost sales? Or maybe you’d want to boost readership of your blog and newsfeed? Whatever your aims and objectives are, they should be in line with your target audience’s expectations.
It may be useful to provide material in your website requirements document to offer developers a better idea of the sort of audience you want to target. Include relevant facts and statistics to substantiate your target demographic and construct specific customer profiles to ensure that the developers have as much knowledge of your target market as you do.
Based on these tips, you will need to create a requirement document. Then the web development agency will be able to get a good understanding about your brand and what you are trying to offer to the customers. This will eventually assist you to get a perfect output.