German airline Lufthansa will scrap the traditional “ladies and gentlemen” greeting to passengers in favor of a gender-neutral alternative. Lufthansa is the latest major airline to do so, after Air Canada and Japan Airlines.
Passengers boarding a Lufthansa flight in the near future will no longer hear “Meine Damen und Herren” or “ladies and gentlemen,” a spokesman for the airline told AFP on Tuesday. Instead, they’ll hear “dear guests,” or “good morning/evening.”
The change will be rolled out gradually on Lufthansa flights, as well as flights by Swiss, Austrian, Brussels and Eurowings, which are subsidiaries of Lufthansa. The company told AFP that the change is a response to a “discussion that is rightly being held in society” over gender, and came from a desire “to value all guests on board.”
Though reported on Tuesday, the change has been in the works for nearly a month. A Lufthansa spokesman told Business Insider DE in June that all internal and crew communication would be made “gender equitable” too. Air Canada was the first airline to drop traditional politeness for modern sensitivities when it replaced “ladies and gentlemen” with “everyone” back in 2019. Like Lufthansa, it also introduced a third gender option on its booking site.