In the movie Inception, Leonardo DiCaprio and his team work by placing thoughts and ideas into influential people. Have you ever had a idea suddenly pop up in your head? If so, you might be a influential person.
Think back to when you’re going through your day, and boom — a crazy, completely random idea enters your mind. It’s frustrating and completely throws off your routine. You’re not alone. The worst part is that the thought seems to linger before disappearing — the inception.
We all have thoughts that come in out of left field and throw off everything. Whether you’re trying to study, or trying to focus, the IG post you saw yesterday or the article you just read, randomly comes to mind that doesn’t have anything to do with you.
These “inceptions” are the effects of what’s known as propaganda. Propaganda is “telling people what to think.” The act of thinking happens in the brain, which is made up of three separate brains:
- Human Brain: This is the only part of your brain that’s you consciously control. It oversees all logical thought process.
- Mammalian Brain: This is the first half of your subconscious. It oversees all emotional attachments. This is the largest brain.
- Lizard Brain: This is the second half of your subconscious. It oversees survival and reproduction.
And that’s why propaganda is so dangerous — it doesn’t appeal to your logical mind; it appeals to your feelings, the language of your subconscious, the driver of 90% of the actions you take. By doing this, propaganda influences you to have certain thoughts that it placed there. These thoughts lead to actions like impulse buys, and before you know, you have new shoes everywhere.
The good news is that these aren’t your thoughts, and since they’re not, you can use this piece of information to form a solution. Identifying these thoughts and evaluating them stops the propaganda before it takes place.