As we have seen over the course of the Covid-19 vaccine rollout, governments and businesses have been coercing the public to roll up their sleeves and get the jab. Despite offers of free junk food and alcohol, most people refuse to fall for the bribes and reject the offer of the experimental vaccine.
However, the UK government is now attempting to further tackle vaccine hesitancy by teaming up with dating apps to promote the jab. The initiative was announced recently as part of the ‘every vaccination gives us hope’ campaign, which was launched back in April by the government to promote vaccine uptake, and is set to launch this week to coincide with the rollout of vaccinations for under-30s which begins this week.
Dating apps such as Tinder, Bumble, OkCupid, Plenty of Fish, Badoo, Match, Our Time, and Muzmatch announced that they will be adding a variety of features for its users including virtual badges and stickers and the ability to add their vaccination status to their profile. Users who have received the jab will be given bonuses over those who are not, such as being given a free “super like” on Tinder to boost their profile, whilst also being given stickers that say “I’m vaccinated.”
Similar stickers and bonuses are set to be implemented on other major dating apps such as Match, OkCupid, Bumble, Plenty of Fish, Hinge, and Badoo. Muzmatch will participate in the campaign by having ‘medical experts’ answering questions about vaccines on its social media. OkCupid has added questions for users regarding the vaccine to raise awareness of the jab and to discover their preferences.