Many people have now heard of all the health and wellness benefits that CBD has to offer. All of the new research over the past decade has led to a huge boom for the industry, which is now forecasted to grow from $430 million in 2020 to $1.9 billion by 2026.
The product you will almost always find when you shop around is CBD oil. It is the basic, foundational product you can buy, because it’s both easy to use on its own and you can add it to food, drinks, and more.
What is not as popular now, but slowly growing, is water soluble CBD. This can come in the form of liquid or powder, and it is primarily used when you want to add CBD to a drink. You can also add it to skincare or makeup products if you like to make your own, but that is a much smaller segment of potential customers.Here’s a quick guide to water soluble CBD, and whether it is actually better than regular CBD oil.
Water Soluble CBD Has Higher Bioavailability
The main benefit of water soluble CBD is that it has a better bioavailability level than regular CBD oil. Bioavailability refers to the efficiency with which your body can absorb the CBD into the bloodstream.
Most people know that oil and water don’t mix — in fact, they can repel each other. That’s one of the big difficulties with CBD oil, which is the more natural form that CBD can take once it is extracted from hemp. The problem is that since our body is made up of 60% water, it limits the efficiency with which CBD can be absorbed. In fact, an estimated 96% of CBD winds up not being used at all.
Water soluble CBD looks to improve on that bioavailability by creating it in a form that is more easily absorbed. The particles of cannabidiol (CBD) are broken down into ‘nanoparticles’ as part of a process called emulsification that is commonly used to mix oils and water. The pharmacy industry, for example, uses this process frequently.
Water Soluble CBD Is the Future for CBD Drinks
The other major benefit for CBD that is water soluble is being able to more easily mix it into drinks, and food to a lesser extent. That’s why the market for water soluble CBD wholesale for drinks and food is projected to grow dramatically in the near future. You can already find many different drinks that you may have had already, but with CBD included:
- CBD seltzer
- CBD soda
- CBD water
- CBD juice
- CBD tea
- CBD coffee
- CBD alcohol
What you will find with the growth of water soluble CBD specifically is that these drinks become more effective at passing on the benefits of CBD for your health and wellness.
One final note, is that while it is believed that this process makes it easier for the CBD to mix with water, and therefore become absorbed into your bloodstream more efficiently, for now it is just theory. However, it is worth noting that there is no formal research that has shown this to be the case for CBD. It is purely based on the common theories of making oil more water soluble.
It is not harmful to take CBD in this way and will offer the same benefits, but for now all that is confirmed is that water soluble CBD will be better for mixing with drinks.