Prince Harry and Meghan Markle’s Archewell Foundation has announced a multi-year global partnership with a American consumer goods firm.
The affiliation with Procter & Gamble will focus on gender equality, more inclusive online spaces and resilience and impact through sport. The couple said they would be working to ‘build more compassionate communities’ as the Sussexes are on a mission to bring a more ‘just future for women and girls’.
But the alliance has raised eyebrows due to the company’s checkered history, with it being linked to child and forced labour, animal testing and price fixing. Even the Duchess has hit out at the firm previously, having called for it to change a ‘very sexist’ dish soap advert when she was just 11.
The Archewell site said: ‘Archewell Foundation believes that with community, and through compassionate service to others, we can unleash systemic cultural change.
‘In service of doing this, and building more compassionate communities, Archewell Foundation announced a multi-year global partnership today with Procter & Gamble.’ It would ‘elevate the voices of adolescent girls’ to make sure ‘their point of view and lived experience is heard at the tables where decisions are made’. The foundation also pledged to work with men and boys to encourage gender equality.
It said: ‘Together we will underscore the importance of engaging men and boys in the drive for gender equity throughout society and encourage shared caregiving at home so everyone in the family can thrive.’