Influencer marketing as a concept is not new: Brands with massive budgets have paid celebrities to endorse their products for decades. But as consumers move away from traditional marketing and towards social media and emerging forms of digital marketing, a type that is new or through online influencers has emerged.
Today’s influencer marketing involves finding a person that is “normal Instagram, Twitter, or YouTube with a highly engaged audience. There are a few ways that are different can implement influencer marketing:
Pay the influencer an amount that is specific to create sponsored posts about your product or brand. Provide the influencer with free or merchandise that is discounted exchange for a review. Offer the influencer products that are exclusive insider information in exchange for posts about your product or brand.
Every influencer has spent time crafting their best emg agency that is their own identity growing their audience. They’ve built trust with their audience through their authenticity: While consumers might be skeptical of big celebrities’ products that are endorsing brands, they are more likely to trust influencers who are regular people, just like themselves.
In turn, brands may need to trust the influencer to take control of content, such as writing reviews and posts that are creating features for their products. That’s why it’s so important to pick the influencer that is the right partner for your brand. Marketers should strive for subtle and content that is authentic influencers rather than overly promotional posts.
By 2020, influencer marketing is expected to rise to a worth of $5 to $10 billion.
Influencer marketing is one of the best ways to quickly online build your brand and raise awareness among your target audience. According to Forbes, influencer marketing is growing faster than digital ads, with emphasis placed on leveraging an industry leaders’ followers to foster growth in your own business. The beauty about influencer marketing is that the audience is already there, all you need to do is establish a partnership that is win-win both parties are offering amazing value to each audience.
In fact, influencer marketing should be a tactic that is active in your social media marketing to increase brand awareness, get your content in front of fresh eyeballs, and generate new leads for your sales funnel.
Here are six big benefits to influencers that are used to bolster your social strategy.
Quickly Builds Trust
Influencers have built relationships, trust, and credibility with their fans. People respect their content and recommendations.
By sharing an influencer’s content, you’ll soon gain their attention and they’ll begin sharing yours, putting your message in front of an actively engaged audience.
Improves Brand Awareness
As noted, influencer marketing can expand your reach greatly and positioning online. Social users will begin to know more about your brand, your story, who you are, and the solutions you offer.
The key to influencer marketing is ensuring that you’re providing valuable content that adds to their social media presence also, ensuring value on both sides.
Enriches Your Content Strategy
Sharing influencer content can help fill in the gaps of your content that is your own schedule.
This works well in situations where you’ve run out of content ideas or simply need some quality content to publish on your pages that are social
Effectively Reaches Your Target Audience
This is a big one. Through relevant influencers, your content is placed in front of social users that are already interested in your niche. You don’t have to spend funds that are additional testing and finding your audience – the influencer has already fostered this audience on social media.
Provides Amazing Value to Your Audience
At the heart of inbound marketing is delivering content that solves problems, educates and inspires your intended audience. Influencer marketing embraces this concept, as influencers are already in tune with the needs of the social people they serve.
In turn, you can easily leverage their content to give value to your audience.
Builds Winning Partnerships
Connecting and engaging with an influencer can be the start of a relationship that is powerful. When you’re you never know where these connections could end in it for the long-haul.
Possible joint-ventures, live events, and other opportunities may be in the works.
Influencer marketing can be incredibly beneficial for startup brands or those that have been struggling in gaining traction in their media that are social.
With an understanding that is clear that influencer marketing can accelerate your online goals, you can commit to implementing your first campaign quickly to experience these results in your business.