Despite recently providing instructional material to its employees that taught them to “be less white,” the Coca-Cola company is seemingly running away from its own history and creator: slave owning Confederate Army colonel and morphine addicted John Pemberton.
Over a century before the company would become derided for purchasing an anti-white curriculum for its employees, Coca-Cola was invented by Pemberton, who – having sustained a devastating sabre wound while fighting for the Confederacy during the Civil War – was addicted to morphine, and hoped the carbonated beverage would cure his addiction.
Prior to the Civil War, Pemberton married Anna Eliza Clifford Lewis, the daughter of a prominent Georgia plantation owner. In 1854, Pemberton and his wife gave birth two a child, prompting her father to sell the young couple two slaves to assist with the raising of the child. Pemberton was also noted as owning a 20-year-old female slave in the 1860 Slave Schedule, suggesting he may have owned more than the two sold to him by his father-in-law.
Pemberton, and aspiring pharmacist and drug inventor, believed Coca-Cola could help him overcome his addiction to morphine, something he became dependent on after sustaining a saber injury during the Battle of Columbus, Georgia, during the Civil War.