Reading newspapers is classy, trendy, and youthful
The rich and smart have stopped trusting information on the Internet. The planet has been taken over by gadgets. It’s hard to find a person today who doesn’t have a smartphone, and at home in a prominent place is not a computer or laptop. With these devices, you can quickly learn the news and keep up with any world events. But residents of developed countries, for some reason, turn away from electronics and pick up a newspaper or magazine.
When people talk about the future of paper media, they usually recall the relationship between TV and the internet. The blue screen is already losing out in many ways to the Internet. And theater and cinema are more prosperous than ever.
The same is true for paper publications. Many people, fed up with zombie TV and garbage from the World Wide Web, go back to reading newspapers. People are tired of the deafening virtuality. Mankind has had enough of the bubbles of technology and wants something real, tangible: the good old classics.
Columnist Sue Peart of the Daily Mail in England puts it this way:
“For me, the moment when I start reading a fresh newspaper is comparable, perhaps, to that moment in the theater when the orchestra starts playing before the curtain has even been raised. You never know for sure what awaits you inside, but you are sure that many ideas and opinions will pass through your mind that you have never thought of. It allows you to take your mind off yourself — your own thoughts, opinions, and problems. I’ve noticed that people who dabble with digital gradually go back to newspapers and magazines.”
Paper has many advantages over Internet sites.
For example, newspaper news benefits from having a number of staff members working on the issue. From the moment the author’s fingers tapping on the keyboard to inclusion in the issue, several professional editors work through the text. The responsibility for the publication and the requirements for a newspaper article is much higher.
The Last Word
In 1865, a Dutch criminal sentenced to death agreed to shout to the crowd from the scaffold, “Drink Van Gutten’s cocoa!” He did so in exchange for a handsome sum from a cocoa manufacturer that went to his family. The phrase hit all the newspapers, and sales of the drink increased dramatically.
An important hole
The American magazine Old Farmer’s Almanac gained popularity because it had a hole in it. This made the magazine easy to hang on a nail in the water closet and could be used as toilet paper.
A Personalized Approach
Subscribers to Reason magazine received a personalized issue in 2004. On the cover was the subscriber’s first and last name, along with a satellite image noting where his or her home was located. This is how the publication posed the question to readers about whether the government could collect their personal information. By the way, you may check ane design of a newspaper or a magazine with the help of magazine mockups.
Empty Talk
In 2014, before the Brazilian Cup final between Cruzeiro and Atletico Mineiro, the Brazilian newspaper Estado de Minas published a large front-page announcement of the event. There were other pieces in the newspaper with pictures, but the words to the notes were not printed, but replaced them all with “blá blá blá blá”.
