Toy giant Hasbro has announced that Mr. Potato Head will become gender neutral ‘Potato Head’ in order to encourage kids to create “same sex families.”
The company is dropping “Mr.” from the name in a move “designed to break away from traditional gender norms, particularly when it comes to creating Potato Head families,” according to Fast Company.
The change will help children “create same-sex families or single-parent families” as Hasbro seeks to lean away from representing the “traditional family structure.”
“Culture has evolved,” said Kimberly Boyd, an SVP and GM at Hasbro. “Kids want to be able to represent their own experiences. The way the brand currently exists—with the “Mr.” and “Mrs.”—is limiting when it comes to both gender identity and family structure.”
Read more: Mr. Potato Head to Become “Gender Neutral” to Allow Kids to Create “Same-Sex Families”
California Bill Would Fine Retailers That Keep Boys and Girls’ Toys and Clothing in Separate Sections
A new bill proposed in California would fine retailers, including online stores, that continue to display boys and girls’ toys and clothing in separate sections.
Introduced by Democrats Evan Low and Cristina Garcia in the California state legislature, the bill would require retailers to display the “majority” of the items in unisex sections.
The legislation would also forbid signs that indicate whether the toys and clothing are intended for boys or girls.
Websites would also be made to show all the items on a single page entitled “kids,” “unisex” or “gender neutral,” something that would cause practical confusion even outside of the political intentions of the bill.
Retailers with over 500 employees would be hit with an initial $1,000 fine for non-compliance.
“There are clear political and social motivations behind this bill, namely to use the state to compel “inclusivity” and encourage the “self-expression” of disordered inclinations at a very young age. It’s despicable,” commented Evan James.
As we highlighted earlier, a new Gallup poll found that when it comes to Generation Z, one in six now identify as some form of LGBT.
Read more: California Bill Would Fine Retailers That Keep Boys and Girls’ Toys and Clothing in Separate Sections