Scottish beer manufacturer Brew Dog is no stranger to taking up fashionable causes. In 2015 it released“ the world’s first ‘non-binary, transgender beer’” to fundraise for a trans charity. When President Donald Trump pulled the US out of the Paris climate accord, it released a ‘Make Earth Great Again’ protest beer. Last year, it proudly declared it had gone carbon negative and released a plan to fight climate change.
Now, with most of its 52 bars shut by coronavirus restrictions, BrewDog is apparently in talks with the British government about using these pubs as vaccination centers. Announcing the talks on Friday, Company CEO James Watt said that anyone taking the jab at a BrewDog location would get a “special commemorative beer.”
To the Reddit-surfing, craft beer-drinking hipsters who make up BrewDog’s customer base, a free vaccine and a free beer might sound like an impossible deal to refuse. However, some commenters were less than impressed. “Give them a free beer with a funny name and the words ‘Fiercely defiant and independent’ printed on it and they’ll pretty much do anything “.