Well, it’s official. Digital marketing is no longer the wave of the future—it’s the wave of the now. According to Statista.com, in 2016, there were over 200 million online shoppers who compared and purchased items online. With numbers that astronomical, it’s not unrealistic to assume that nearly every American browses the internet.
With nearly two out of three Americans shopping online and most people reviewing products online before making an in-store purchase, your search engine ranking matters. So, what can you do to help your site rank high in search engine results? Continue reading to find out how SEO can help ramp your company’s BigCommerce-hosted website.
Create engaging content on a consistent basis.
One of the most important components of search engine optimization is to consistently create engaging content. Search engines like Google show more deference to websites that stay up to date with fresh content that expounds upon the available industry-relevant knowledge.
If your company sells sporting goods equipment, then your engine optimization plan should start with you creating content related to sports. You want to bring in more traffic to your website but as much as you can help it, you want the traffic to be organic. So, if you don’t already have a blog for your business or website, then it’s high time that you get to blogging.
When creating blog posts, it’s imperative that you remember to write for your audience and not for the search engine results page. According to SEO best practices, your goal should be to draw organic traffic to your page, which means the intent behind your blogging should be to enhance the user experience.
One of the main benefits of blogging is that you can blog your way to establishing yourself or the company as an industry authority by posting informative and engaging content. The more consistent, relevant, and engaging your content is, then the more organic traffic you’ll generate.
Adding meta descriptions with long-tail focus keywords for your content is a great way to summarize your posts and attract customers who are more likely to purchase from your online store. The more people who read your blog posts for insight and entertainment, then the more authority you’ll have with search engines, and the higher you’ll rank on search engine results pages.
Sponsor third-party content.
Even when using a robust CMS like BigCommerce, your BigCommerce SEO is incomplete without third-party content. The most proven SEO strategies employ the 60/30/10 rule which entails 60% third-party content, 30% unique content and 10% advertising. So, if all you do is create your own content and use PPC advertising, then you’re missing the most important component of an effective SEO strategy.
Third-party content is content that you pay for with internal links that lead back to your BigCommerce hosted website. The content should contain but not be laden with keywords and should be informative while subliminally market the services you provide without directly advertising your brand.
Optimize your social media.
Your social media presence is crucial to the success of your company. Not only do you need to optimize your BigCommerce website, but you also need to be serious about social media page SEO.
When it comes to creating social media posts that will drive traffic to your BigCommerce website, you need to employ keyword research like you would for your blog posts or third-party content. Your social media posts should consist of keywords and rich snippets of content that link back to relevant category pages.
One of the best things about social media posts is that they’re more friendly to users of mobile devices. Social media is the best way to create mobile device friendly content that will reach the masses.