Gucci is selling a $2,600 (£1,700) orange tartan dress with a satin bow detail for men to “disrupt the toxic stereotypes that mold masculine gender identity.”
According to the Italian luxury designer’s website, the Tartan cotton long smock shirt, which features a Peter Pan collar, mother of pearl buttons, and “smock embroidery” is inspired by grunge looks from the 90s.
“This tartan smock in delicate colours reflects the idea of fluidity explored for the Fall/Winter 2020 fashion show, disrupting the toxic stereotypes that mold masculine gender identity,” the dress’s description reads.
“The contrast Peter Pan collar and smock embroidery on the front add a childhood inspired element, which ties to a recurrent theme of the collection.”
On the website, the cotton dress is styled over a pair of light-wash ripped jeans, with the model accessorising the look with a wool maroon, beige and blue striped hat, a black crossbody purse and grey and pink sneakers.
“Pieces with versatile ways to wear and style embrace each person who is part of the House’s individual spirit,” the description adds. However, on social media, the dress was met with mostly negative reactions, with many criticising the garment’s steep price tag.