The perception of the risks of the Covid-19 crisis are now so exaggerated that it demonstrates how fear has become the only true enduring reality of the pandemic.
The gap between the reality and perception around Covid risks – almost a factor of 100 – shows how state-sanctioned “fake news” – Project Fear – has come to dominate the public imagination and is negatively impacting how we manage the crisis.
A Research Report, “Covid-19 Opinion Tracker, edition”, published on 27 July 2020, by Kekst CNC, a global strategic communications company which is part of the Publicis Groupe, the world’s third largest communications group, has almost passed the world’s media by. Yet it contains one truly remarkable section on the perception versus the reality of impact of Covid-19 on the public.
The report shows that across the five countries in which the survey was conducted, people, without exception, think that the risks from Coronavirus are far more widespread and dangerous than official figures show.
The survey was conducted between 10-15 July 2020. In the perception versus reality section of the survey, 1000 adults were questioned in the UK, USA, Germany, Sweden, and France. Two questions were posed which required people filling in percentages: How many people in your country have had coronavirus? How many people in your country have died from coronavirus?