Posted by Gareth Icke Posted on 25 July 2020

World Health Organization Hired PR Firm To Identify Celebrity ‘Influencers’ To Amplify Virus Messaging

Amid scrutiny over its response to the coronavirus pandemic, the World Health Organization in early May hired an American public relations firm to burnish its image, including through identifying so-called “influencers” to help amplify messaging about COVID-19.

According to documents filed with the Justice Department this week, WHO inked a $135,000 contract on May 1 with Hill and Knowlton Strategies to craft a public messaging strategy.

“There has been criticism and assertions leveled against the World Health Organization (WHO) and media coverage that could undermine WHO as a trusted and critical information source on global public health issues,” Hill and Knowlton wrote in its proposal to WHO.

The contract earmarked $30,000 for “influencer identification,” $65,000 for “message testing,” and $40,000 for a “campaign plan framework.”

Read more: World Health Organization Hired PR Firm To Identify Celebrity ‘Influencers’ To Amplify Virus Messaging

The Answer

From our advertisers