Among the many flavours that SEO comes in today, technical SEO remains one of the most overlooked but most important. Here’s why technical SEO matters.
Technical SEO is all about ensuring that your website is operating efficiently under the hood. Making sure that pages load properly and your users aren’t hanging around for ages trying to access content will improve their experience of using your website. This makes them much more likely to stick around and become long-term audience members. You should always be aiming to make your website load as fast as possible and doing away with any features that are causing significant slowdowns with no real benefit.
As well as removing any needlessly resource-hungry elements, you can further improve the speed with which your website loads by removing any redundant code. Code bloat is a common source of inefficiency in websites. Always aim to streamline any code you write as much as you possibly can.
As long as you prioritise a generally responsive design and you embrace a design philosophy that emphasises keeping things as simple as you possibly can, you shouldn’t find it too difficult to maintain your technical SEO.
Make Crawling Indexing Easier
In order for your website to show up in search results pages, it needs to first be indexed by search engines. Helping search engines to crawl and index your website will ensure that they always have the most recent information, and you are represented accurately in results pages. Without regular crawling and indexing, Google’s records of your website can quickly fall out of date.
You can monitor feedback from Google’s crawlers using the Google Search Console. This console makes it easy for you to identify any issues that might be preventing crawlers from indexing your website correctly, so you can rectify the problem as soon as possible.
The Future Of Technical SEO
Search engine algorithms are updated regularly, often completely changing the way that search engines handle their searches. Google is notorious for rolling out major updates without giving its users or developers much warning. Even after releases, Google hasn’t always been great at letting their userbase know exactly what’s going on. The safest way of keeping up with the wildly unpredictable world of SEO is to engage the services of a professional like WSI Digital Ltd. SEO experts like these can tell you exactly what you need to do in order to improve your technical SEO.
Now that Google is starting to focus more on mobile users and people who are searching using their voice, or even images, the key to technical SEO going forward is to remain device agnostic. In other words, you should be providing the same experience to everyone who uses your website, irrespective of their device.
Technical SEO is a vital component of any SEO strategy. Focussing on your technical SEO will also help you to take care of a number of other important aspects of good web design, such as optimising page load speed.
