Hairdressers need to revive the “hygienic-yet-trendy” bob cut and ditch blow drys to survive coronavirus restrictions threatening to decimate the sector, say industry leaders.
Covid-19 is reviving the iconic precision bob cut as the “safe” alternative to “lengthy” blow drys for longer locks, according to Tim Hartley, a former director at Vidal Sassoon.
The world-renowned hairdresser fears that the coronavirus is more likely to spread in long, wavy hair.
The bob cut became popular when sported by Hollywood star Louise Brooks during the ‘flapper’ era.
It came back into fashion during the 1960s when Twiggy had the chop.
The bob remains in fashion thanks to award winning actresses including Charlize Theron, Cate Blanchett, Tilda Swinton and Rosamund Pike.
Mr Hartley said: “We have to think about maximising hygiene. The sooner the long tresses of yesterday are dispensed with, the more hygienic it will be for us all.
“The hour-long blow dries in the salon are no longer safe for the stylist or the client. Research suggests the Covid-19 virus is transmitted much easier through a swift airflow.”
He thinks the shorter cuts, popularised by his former boss Vidal Sassoon, are the solution to the stricter hygiene required during the Covid-19 crisis.
Tim said: “With the bob cut you can wash your hair everyday and not worry about it. It becomes part of your routine. It’s the glamour without the fuss.”