‘Interfering, corrupting and altering the views of electors is apparently frowned upon. But it all depends on who that manipulating source is. The Russians might be condemned for being meddlers of minds in the US electorate, but an American billionaire who hires battalions of influencing agents to get his word across on social media platforms is not much better.
At least the Russian representatives were decent enough to light fires on both sides of the political divide, providing an odd equilibrium of chaos.
Bloomberg’s booklet of electoral wooing is merely a softened, couched version of what has come before. To win over the electorate, you need an army of hidden persuaders, the men and women who claim to know, telling the voter how to vote for a supposedly delightful candidate who is, truth be told, a sham.
This is ad-man territory and puts the former New York Mayor on terrain that abuts that of President Donald Trump.
The cash-for-allegiance system is being facilitated through the very social media organs so disliked by Democrats. They, after all, were excoriated for muddying Hillary Clinton’s image in 2016, doing that most terrible thing of disseminating leaked material, good and bad, about her.
Now, the Bloomberg campaign, keeping it digitally real, has linked arms with Meme 2020.
The mission is simple if implausible: vesting Bloomberg with various attributes he does not have. According to Sabrina Singh, spokesperson for Bloomberg, “While a meme strategy may be new to presidential politics, we’re betting it will be an effective component to reach people where they are and compete with President Trump’s powerful digital operation.”
This polish-the-turd effort has the stifling smell of acute desperation. Its armchair electioneering of the most profligate kind (a million dollars a day spent on Facebook ads alone), putting faith in online presences and seducers to do what candidates who fail turning up to primaries and caucuses supposedly cannot.’
Read more: Buying Elections: The Bloomberg Meme Campaign