‘Reuters has unveiled a deep fake sports presenter that can deliver video match reports without any human involvement, in a challenge to traditional broadcasting.
The technology uses pre-recorded footage of a sports presenter, such as Gary Lineker or Clare Balding, and develops it into new reports reading the current headlines.
The news service partnered with London-based AI startup Synthesia to develop the eerie new system. It already uses algorithms to produce text summaries of matches and other sports events.
‘The system has two parts,’ Reuters’ head of core news product Nick Cohen tells Forbes. ‘Firstly we use an algorithm to combine Reuters real-time match photography and reporting with a minute-by-minute data feed of what has happened in the game.’