‘SAS, the top airline of Denmark, Norway and Sweden, has restricted the reach of a video commercial declaring the entire Scandinavian culture borrowed and featuring a black guy saying he is no better than his ‘Viking ancestors. ’
Hijacking a hot button social topic to generate some good publicity is a tricky task. Just ask Gillette with their last year take on ‘toxic masculinity,’ or Pepsi equating drinking its soda with fighting for justice in street protests a few years ago. Scandinavian Airlilnes, or SAS, had its own tone deaf disaster of a commercial pulled after public outcry.’
Read more: ‘Nothing is truly Scandinavian’ top Nordic airline SAS declares in ad — what could go wrong with that?